In social media land, Instagram hashtags are powerful. They help you reach people interested in the topics you post about, they increase engagement with your posts, and they can even help you find content other people are posting about your brand.
But, there is an issue with hashtags: most people are using Instagram hashtags incorrectly.
They use the wrong hashtags, they use too many hashtags, or they think throwing a pound sign in front of a #longphraseisaneffectivehashtag.
(Spoiler alert, long rambling hashtags don’t work. Why? Because no one else is using them!)
But the right Instagram hashtags? They can be powerful.
Why Instagram hashtags are important
Are you wondering how to get more likes on your posts and Stories on Instagram? Are you looking to drive more engagement? Or do you want to simply promote your online store? Hashtags can do all that and more if you use them correctly.
Instagram hashtags are used to group content about related topics. Instagram users can search for phrases to find content about topics they care about.
For example, if you search #eco on Instagram, you will find a ton of related hashtags to explore.
Users can also follow Instagram hashtags to see more content on topics they care about.
But are hashtags still relevant in 2019?
Absolutely. For all the changes on Instagram, posts with 9 to 12 hashtags still enjoy a higher engagement rate than posts with no hashtags.
In addition to improving engagement, hashtags can also help you get more likes and increase brand awareness.
Now that we’ve established the importance of hashtags, how do you know which ones to use?
The answer is complex.
How to find trending hashtags for Instagram
Trending hashtags are Instagram hashtags that are popular at a particular time. Some hashtags do well no matter when you use them, but others, such as #stateoftheunion or #turkeyday, only trend at certain times of the year.
Most trending hashtags are based on current events, holidays, or pop culture. They remain popular for a few days or weeks before their popularity fades.
So, how do you find the top trending hashtags? You will need to do a little bit of detective work.
Tools for finding relevant Instagram hashtags
The entire point of hashtags is to categorize content, so it makes sense that there is no one-size fits all answer to the right hashtags. In addition, choosing the right hashtag depends upon what your goal is.
For example, if you are wondering how to get more followers on Instagram, then you might want a broader Instagram hashtag than if your goal is to increase conversions. On the other hand, if you are hoping to get more engagement, you might choose more popular hashtags that will get you a wider reach.
Here are a few tools you can use to search for the most effective hashtags for your goals and industry.