Omni-channel marketing Services has become key to marketing success as customers engage with companies in a variety of ways, including in a physical store, online via websites and mobile apps, through physical and virtual catalogs, and through social media. Consumers also utilize landlines and smartphones or tablets to search for products, access services, and make purchases. People also interact with brands and companies using apps on smartphones, tablets, desktop computers, and laptops. The challenge for organizations is to make all of these omni channel marketing definedinteractions and experiences as seamless, consistent, and effective as possible for customers.
Businesses must employ omni-channel marketing methods and strategies in order to meet customers where they are. Customers expect more personalized communication with companies through the various channels and devices they use, and companies that do not keep up with the shift are losing ground to their competitors that do.
An omnichannel ecommerce strategy means you are always accessible to your customers from anywhere.
An increasingly popular approach, omnichannel ecommerce strategy is adopted by leading global brands such as Disney, Starbucks, Virgin Atlantic and Bank of America.
It reflects the emerging customer-driven trend of consumers expecting a seamless swap as they switch between digital and physical stores. Failing to deliver a consistent experience as your customers crisscross from mobile to computer to real-life store simply means they will seek it elsewhere.
We live in an omni-connected world and your omnichannel ecommerce strategy needs to serve what savvy shoppers require. And they are worth investing in.
Research shows customers shopping across multiple channels have 30% higher lifetime value, compared to their single channel counterparts.
9imedia laverages the omni channel companies to gather customer data and increase their repeated business.