If you are talking about a link where someone has posted negative about your brand or service (Negative Branding/Reverse Branding), then link is not at all negative and Google will give it a good weightage as it is considered as a customer review and if someone is writing negative then here is something serious. This is what Google thinks. But manytimes Google's Software review it carefully and decide what to do with it automatically.
Here you can use ORM to correct it. This will save the value of your brand. But a very few experts know how to do it effectively.
It could be a great turn down for your business to experience a bad search result on any web search engine. If it is a negative link to some business page or anything negative in web search results, it becomes very hard for any business to tackle the situations and face the consequences.
You can start suppressing those negative links via several methods but you need to have good knowledge of internet to do so. But suppressing those links is not the permanent solution as sooner or later they could again show up on the top search results. The fear of reverting back of those links will always be in your mind as the links are still on the internet. If you want to get rid of those links forever you need to remove those links permanently from internet.
It's not an easy task for an individual to remove those links on your own until and unless you don't have an extreme knowledge of Internet. If internet is a jigsaw puzzle for you to crack then consult with Online Reputation Specialist.
You can try following methods to remove negative links from Internet:-
Look into your options for getting the content removed but most of the time, it isn't possible to directly delete content that someone else has posted online. There are only a handful of situations in which you can get information removed. If your issue falls under one of the following scenarios, then it does often make sense to pursue deletion.
People search the Internet collecting identifiable information about companies. They compile this information in profiles and then sell it to anyone who asks for it. Sometimes these profiles appear prominently in an individual's search results. In those cases, you can usually issue an opt-out request to have your information removed. The profile should then disappear from your search results within a couple of weeks.
In this case, the person may ask you to pay a huge amount of money to remove that link and sometimes he does not agree to remove the link even if you pay. It such cases it becomes very difficult to tackle the situations. It's better to consult to a Reputation Management Company to remove the negative link on your behalf as they are expertise in that.
If someone posts negative content about you on a social network, you may be able to appeal to the site to get it removed. For this, you'll need to show why the post influences the social network's terms of service. There will usually be a link or a tool attached to the post that will allow you to file a report. Before you submit a request, however, be absolutely sure that your situation qualifies under the terms of service.
This process of removal of links is time consuming and its not even sure that the links will be removed. Therefore it's better to sign-off with Reputation Management Company which can resolve your problem by permanently removing the links from internet.
Beside that Not sure if you are looking to push down the negative links.
1. Misconception - Google will never ever delete the negative content
That is the worse part. You can only manage your online reputation. You cant do anything else.
2. You can only manage to push it down.
9imedia helps in doing this through various SEO and RMS techniques. We at 9imedia push back the negative links to 3-4th page where the user genenrally does not go. Beside that the process is so fast that within 30-50 days your most of the links will not be appear on the search terms you search in google. Those bad links go beyond first three pages in such way that after 50 days those will not be able to come back by any nymber of google crawl.
For free consultancy please mail us at sales@9imedia.com