The Click world has given people the opportunity to put themselves and their business in front of the world. People find the digital world, especially the social media websites, a great way of marketing their businesses and services. With proper marketing strategies, it becomes easy to gain the attention of potential customers. However, there is another side to it. While you put your best to build your image and establish your brand, one wrong comment or post can negate all your hard work. It may be a tweet from a dissatisfied customer or perhaps a Facebook post by a rival. Whatever it may be, your reputation is at stake here and can cause major loss in your business.